Thank you for showing an interest in our online offer. Here, we will inform you in detail about how we process your personal data when using our offers:

The service provider and party responsible for processing personal data (‘controller’) is sprd.net AG, Gießerstraße 27, 04229 Leipzig, Germany (hereinafter referred to as “August Eleven”). You can reach us using the following contact details: 

Telephone: +800 2672 6677 Email: service@august-eleven.com  

You can reach our external data protection officer at Fresh Compliance GmbH, Schönhauser Allee 43a, 10435, Germany; e-mail: dsb@freshcompliance.de 

sprd.net AG has appointed DataRep as its Data Protection Representative for the purposes of UK GDPR. You can reach the representative at DataRep, 107-111 Fleet Street, London, EC4A 2AB, United Kingdom, e-mail: sprd@datarep.uk, online webform: https://www.datarep.com/data-request 

Please note: when mailing inquiries, it is essential that you mark your letters for 'DataRep' and not 'sprd.net AG', or your inquiry may not reach us. Please refer clearly to sprd.net AG in your correspondence. On receiving your correspondence, sprd.net AG is likely to request evidence of your identity, to ensure your personal data and information connected with it is not provided to anyone other than you. 

You can reach our external data protection officer at ISiCO Datenschutz GmbH, Am Hamburger Bahnhof 4, 10557 Berlin, Germany; e-mail: berlin@isico-datenschutz.de.

2.1 Collection of personal data when you visit our website 

a) Log files 

When using the August Eleven website for information purposes only, so when you do not log in to use the website, register or otherwise provide information, we collect the data that your browser transmits to our server. This includes in particular: 

• IP address, 
• date and time of the request, 
• time zone difference to Greenwich Mean Time (GMT), 
• name of the requested file, 
• access status/HTTP status code, 
• volume of data transferred, 
• the page from which you came to visit us, 
• your operating system and its interface, 
• your browser type and the language and version of the browser software, 
• a report of successful retrieval 

The data is technically necessary for us to display our website to you. It is also evaluated to make the website user-friendly and to ensure stability and security. For this purpose, we partly use the external web hosting service providers Akamai Technologies, Inc. and Amazon Web Services, Inc. In the event that data is also transferred to the USA, both service providers have subjected themselves to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework/). The legal basis for the processing is Art. 6(1) Sentence 1(f) GDPR. 

b) Cookies and similar technologies 

In addition, we also use cookies on our website. Cookies are small text files that are assigned to your browser and stored on your device. Through them, certain information flows to the place that sets the cookie, such as settings or data for exchange with the system. This helps us to make our website more user-friendly and effective overall. The legal bases for this are Art. 6(1) Sentences 1(a) and (f) GDPR. Cookies cannot execute programs or transmit viruses to your device. 

Our website uses the following types of cookies: 

• session (transient) cookies, 
• long-term (persistent) cookies, 
• third-party cookies. 

Session cookies store what’s called a session ID, which can be used to assign different requests of your browser to a common session. This allows your device to be recognised when you return to our website. For example, this lets you store certain information you have entered (such as log-in information, language settings) in such a way that you do not have to repeat it constantly. Session cookies are automatically deleted when you log out or close your browser. 

Long-term cookies remain on your device for the time being, so that we can recognise your browser on your next visit and we can, for example, assign your preferred information and settings. Long-term cookies are automatically deleted after a specified period, which may vary depending on the cookie. 

When you visit our website, our partner companies also store third-party cookies on your device. The cookies contain information about how our website is used, e.g. which pages and products were visited. The data is collected in a pseudonymised form by assigning an identification number, which is not combined with any other personal data you may have provided to us. 

You can delete cookies in your browser settings at any time or prevent them from being stored, although the latter may result in a restriction of the functionality of our website for you. In the relevant sections of this Privacy Policy, we explain which technologies that are comparable to cookies are used on our website and how you can object to the use of cookies and other technologies with the individual third-party providers. 

2.2 Ordering from August Eleven / User Account 

a) If you want to order something in our online shop, it is necessary for the conclusion of the contract that you give us the personal data we need to process the order. The mandatory data required to process the contract is marked as such; all other data you provide is voluntary. You can either enter your data only once for the order or use your email address to set up a password-protected user account with us, in which your data can be stored for later purchases until you revoke your consent. You can deactivate or delete the data and the user account at any time via the account. 

To prevent unauthorised access to your personal data by third parties, the order process is encrypted using TLS technology. 

When we process the data provided by you to process your order, this includes, for example, individual customer service. In the course of order processing, we pass on personal data to one of our production companies within the group, to a shipping company commissioned by us and (with the exception of PayPal) to our  payment providers.  

In the case of trackable parcels, we also pass on your order and address data to parcelLab GmbH, Landwehrstraße 39, 80336 Munich, Germany, to make it possible to track your parcel and to inform you about delivery deviations or delays, for example. 

We work with external shipping service providers (e.g. DHL) to deliver orders. These shipping service providers receive the following data from us for the purposes of processing the relevant order: 

• Name and delivery address of the recipient, 
• In case of delivery to a pickup point: the recipient’s post number, 
• Your email address where applicable, so the shipping service provider can coordinate delivery of the shipment with you. 

We also use your data to collect outstanding debts. For this we involve KSP Kanzlei Dr. Seegers, Dr. Frankenheim Rechtsanwaltsgesellschaft mbH, Kaiser-Wilhelm-Straße 40, 20355 Hamburg, Germany or EOS Deutscher Inkasso-Dienst GmbH, Steindamm 71, 20099 Hamburg, Germany. 

The legal bases for the processing of personal data as part of order processing are Art. 6(1) Sentences 1(b) and (f) GDPR. Due to commercial and tax regulations, we are obliged to store your order, address and payment data for a period of ten years. 

b) During the order process we also conduct a fraud prevention check via our bank Adyen, which involves using your IP address to carry out a geolocalisation and compare your data with previous experience. This may mean that an order cannot be placed with the selected payment method. Our aim in this regard is to prevent any abuse of your chosen payment method by third parties and to protect ourselves from payment defaults. The legal basis for the processing is Art. 6(1) Sentence 1(f) GDPR. 

Since this involves automated decision-making, you have the right to challenge the decision (in this case the refusal of a certain payment method) and have the decision reviewed by a person. In such cases we ask that you contact us using the contact details mentioned in Section 1. Please note that the payment method may have been rejected due to a typing error and you should, therefore, check what you have entered again during the order process if necessary. 

2.3 Communication with August Eleven 

a) Establishing contact 

If you contact us via a contact form, letter, fax, email, social media or telephone, we process the data provided by you for the purpose of processing your enquiry and – only in the legally permissible cases when communicating with entrepreneurs – for advertising purposes. We use the software of Sematell GmbH, Neugrabenweg 1, 66123 Saarbrücken, Germany, to coordinate and process emails, which means that Sematell GmbH gains access to the data. We use the management software of Hootsuite Media, Inc, 5 East 8th Avenue, Vancouver, BC, Canada to coordinate and process enquiries via our social media channels Twitter, Facebook and Instagram. The EU Commission has established the adequacy of the level of data protection in Canada. The legal basis for the processing is Art. 6(1) Sentence 1(f) GDPR. If the aim of establishing contact is to conclude a contract, then an additional legal basis is Art. 6(1) Sentence 1(b) GDPR. 

b) Blog 

In our blog, where we publish various articles on topics related to our activities, you can post public comments. Your comment will be published along with your chosen username. We recommend using a pseudonym instead of your real name. It is necessary to provide a username and email address, while all other information is voluntary. The necessary information is processed to run the Forum. We need your email address to contact you if a third party should complain that your comment is unlawful. We reserve the right to delete comments if third parties complain that they are unlawful. The legal basis for the processing is Art. 6(1) Sentence 1(f) GDPR. 

2.4 Processing of data for web analytics 

a) Google Analytics 

Our website uses Google Analytics, a web analytics service provided by Google Ireland Ltd. (“Google”). Google uses cookies (see Section 2.1 b), which enable an analysis of your use of our website. The information generated by the cookie about usage is usually transferred to a Google server in the USA and stored there. However, due to the activation of IP anonymisation on our website, your IP address will first be shortened by Google within the Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website and internet use. 

The IP address transmitted by your browser in the context of Google Analytics will not be combined with other data held by Google. 

You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that if you do this you may not be able to use the full functionality of our website. You can also prevent the data generated by the cookie and relating to your use of the website (including your IP address) from being recorded and processed by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout/. Specifically in the case of mobile devices, you can prevent Google Analytics from recording data by clicking here: Disable Google Analytics. This will place an opt-out cookie which prevents recording when you visit our website in future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser and per device and only prevents the recording of data for this website. 

This website uses Google Analytics with the “_anonymizeIp()” extension. Consequently, IP addresses are further processed in shortened form, so that any personal association with the data subject can be ruled out. As far as the data collected about you relates to you personally, that association is therefore ruled out immediately and the personal data thus erased without delay. 

We use Google Analytics to analyse and regularly improve the use of our website. The statistics this yields allow us to improve our website and make it more interesting for you as a user. We also use Google Analytics to share limited aggregated & anonymised data with Shop Owners, including for example the number of visits to their Shop over time, and the referral sources for those visits (e.g., Facebook vs Google search). For the exceptional cases in which personal data is transferred to the USA, Google LLC has subjected itself to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework). The legal bases for our use of Google Analytics are Art. 6(1) Sentences 1(a) and (f) GDPR. 

Third-party provider information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: + 353 (1) 436 1001. See also the terms of use (https://www.google.de/analytics/terms/gb.html) and privacy overview (https://support.google.com/analytics/answer/6004245?hl=en) for Google Analytics as well as Google’s privacy policy: https://business.safety.google/privacy/ and https://policies.google.com/privacy?hl=en. 

b) Adobe Analytics 

To allow us to analyse and regularly improve the use of our website, our website also uses the Adobe Analytics web analytics service. The statistics this yields allow us to improve our website and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Adobe has subjected itself to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework). The legal bases for our use of Adobe Analytics are Art. 6(1) Sentences 1(a) and (f) GDPR. 

The analysis involves storing cookies (see Section 2.1 b) on your device. The information collected in this way is stored on servers, including in the USA. We would like to point out that if you prevent the storage of cookies, you may not be able to use this website in its entirety. You can adjust your browser settings to prevent the storage of cookies. You can also prevent Adobe Analytics from recording your data on this website by clicking here: Disable Adobe Analytics. This will place an opt-out cookie which prevents recording when you visit our website in future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser and per device and only prevents the recording of data for this website. How to prevent the recording of your data on other websites is explained on the respective sites and at https://www.adobe.com/privacy/opt-out.html. 

Our website uses Adobe Analytics with the settings “Before Geo-Lookup: Replace visitor’s last IP octet with 0” and “Obfuscate IP-Removed”, which removes the last octet from your IP address and replaces it with a generic IP address, i.e. one that can no longer be assigned. Any personal connection can therefore be ruled out. 

Third-party provider information: Adobe Systems Software Ireland Limited, 4–6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland; privacy@adobe.com; Adobe’s privacy policy: https://www.adobe.com/privacy/policy.html. 

c) Lead Forensics 

Our online offering also uses the Lead Forensics service provided by Lead Forensics Limited. The service uses a tracking code to identify companies that visit our online offering based on their business IP address. If your IP address is not associated with a company, Lead Forensics does not process the IP address. If you visit our online offering from a business IP address and the company is in Lead Forensics Limited's database, Lead Forensics will show us details of the company and its visits to our online offering. For example, we see - among other things - the number, times and duration of visits, which pages of our online offering were visited, from which location and via which page the visits came (e.g., Google, social media), as well as publicly available information about key employees of the company (including name, job title, business email address and LinkedIn profile, if applicable). However, the data is not used to identify individual users of our website. The data is used to analyse which companies are interested in our online offer so that we can adapt and optimize the offer according to their interests. The legal basis for the processing is article 6(1), sentence 1(a) of the GDPR. You may withdraw your consent at any time in the manner described below (without affecting the lawfulness of the processing carried out until the withdrawal). 

You can prevent the storage of cookies in the browser settings. We would like to point out that in this case you may not be able to use all functions of our online offer. You can also prevent Lead Forensics from collecting information on this online site by clicking here: Disable Lead Forensics . An opt-out cookie is set, which prevents future collection of data when visiting our online offer. The opt-out cookie is set per top-level domain, per browser and per end device and prevents the collection of data only for this online offer. How to prevent collection on other Internet sites (if necessary), is explained on the respective pages and here: https://optout.leadforensics.com/. 

Information of the third party provider: Lead Forensics Limited, 3000 Lakeside Western Road, Portsmouth, PO6 3EN, England, United Kingdom. The EU Commission has determined the adequacy of the level of data protection in the United Kingdom (adequacy decision of June 28, 2021). For more information about Lead Forensics Limited's privacy policy, please see their Privacy Policy. 

2.5 Advertising activities by August Eleven 

a) Newsletter 

If you register separately for our newsletter via our website and give us your consent, we will use your email address to send you regular emails about product offers, discounts and contests. To this end, we pass the data on to the software company Emarsys eMarketing Systems AG, Hans-Fischer-Straße 10, 80339 Munich, Germany (“Emarsys”), which handles the technical side of the mailing on our behalf. 

When you register for our newsletter, we use the so-called double opt-in procedure. This means that after you register we will send you an email to the email address you provided, in which we ask you to confirm that you would like to receive the newsletter. If you do not confirm your registration, your information will be automatically deleted after one month. On the other hand, if you confirm the newsletter subscription, we will save your email address for the purpose of sending you the newsletter until you unsubscribe from the newsletter. 

You can revoke your consent to the sending of the newsletter at any time (without this affecting the lawfulness of the processing up to the point of revocation). You can declare your revocation by clicking on the link provided in every newsletter email, by emailing service@august-eleven.com or by sending a message to the contact details provided in Section 1. 

When sending the newsletter, we use Emarsys to statistically evaluate your user behaviour in order to measure how successful the newsletter is and to optimise its design. To enable this evaluation, the emails contain what are called web beacons or tracking pixels. These are single-pixel image files that establish a connection to our website und thus permit a log file analysis. The web beacons are linked with the data mentioned in Section 2.1 a and an individual ID. The links contained in the newsletter also contain this ID. For example, we can see if and when an email has been opened and which links have been clicked on. The data is stored on the Emarsys servers for 13 months and collected pseudonymously, meaning the IDs are not linked to other personal data at this point, thus ruling out any possibility of direct personal reference. You can object to the recording of your usage behaviour at any time by clicking on the unsubscribe link provided in each email or by informing us using the contact details provided in Section 1. Recording is not possible if you have disabled the display of images in your email settings. In this case, the newsletter will not be displayed to you in full and you may not be able to use all functions. If you choose to display the images manually, recording will take place as described above. 

The legal bases for the processing are Art. 6(1) Sentences 1(a) and (f) GDPR. 

b) Product recommendations 

As a August Eleven customer, so if you order something in our online shop (see Section 2.2 a), we process the email address you provide in order to send you regular email recommendations for products that might be of interest to you based on your previous orders from us. We also use your name to allow us to personalise these emails. The data is passed on to the software company Emarsys (see Section 2.6 a), which handles the technical side of the mailing on our behalf. The legal bases are Section 7(3) of the German Act against Unfair Competition (UWG) and Art. 6(1) Sentence 1(f) GDPR. 

You receive these product recommendations because you did not object to the use of your email address for this purpose by removing the corresponding check mark during the order process. If you subsequently no longer wish to receive product recommendations or any advertising messages, you can object at any time without incurring any costs other than the transmission costs at the basic rates. Just click on the unsubscribe link included with each email, send a message using the contact details provided under Section 1 or – if you have a user account with us – adjust your newsletter settings accordingly (“Account settings” - “Newsletter subscriptions”). 

When sending the product recommendations, we use Emarsys to statistically evaluate your user behaviour in order to measure their success and to optimise their design. The legal bases for the processing are Art. 6(1) Sentences 1(a) and (f) GDPR. To enable this evaluation, the emails contain what are called web beacons or tracking pixels. These are single-pixel image files that establish a connection to our website und thus permit a log file analysis. The web beacons are linked with the data mentioned in Section 2.1 a and an individual ID. The links contained in the email also contain this ID. For example, we can see if and when an email has been opened and which links have been clicked on. The data is stored on the Emarsys servers for 13 months and collected pseudonymously, meaning the IDs are not linked to other personal data at this point, thus ruling out any possibility of direct personal reference. You can object to the recording of your usage behaviour at any time by clicking on the unsubscribe link provided in each email, informing us via the contact options listed in Section 1, or – if you have a user account with us – changing the newsletter settings in your user account (“Account settings” – “Newsletter subscriptions”). Recording is not possible if you have disabled the display of images in your email settings. In this case, the newsletter will not be displayed to you in full and you may not be able to use all functions. If you choose to display the images manually, recording will take place as described above. 

2.6 Usage-based online advertising 

Our website uses various conversion tracking and retargeting technologies made available by other service providers. We use these technologies to make our website interesting for you. The information also helps us to address users who have already shown an interest in our products with individually tailored advertising on the websites of our partner companies. We assume that the display of personalised, interest-based advertising is generally more interesting for the internet user than advertising that has no such personal relevance. At the same time, we want to avoid inappropriate and intrusive advertising. 

General information about third-party advertising-based technologies and how to disable them can be found on the following websites, among others: 

• Your Online Choices: http://www.youronlinechoices.eu/ 
• YourAdChoices: http://optout.aboutads.info/?c=2#!/ 
• Network Advertising Initiative: http://optout.networkadvertising.org/?c=1#!/ 

a) Use of Google AdWords conversion tracking and Google AdWords remarketing 

- Google AdWords conversion tracking 

We use Google AdWords, a service of Google LLC (“Google”), to use ads (so-called Google AdWords) to draw attention to our offers on external websites. In relation to the data of advertising campaigns, we can identify how successful the individual advertising activities are. In this way we want to show you advertising that is of interest to you, make our website more attractive to you and achieve a fair calculation of advertising costs. 

These ads are deployed by Google via so-called ‘ad servers’. For this purpose, we use ad server cookies, which enable the tracking of certain parameters for measuring success, such as the display of ads or clicks by users. If you arrive at our website via a Google ad, Google AdWords will store a cookie on your device. These cookies usually expire after 30 days and are not intended to identify you personally. Analysis values usually stored for this cookie are the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions) and opt-out information (marker showing that the user no longer wishes to be targeted). 

These cookies allow Google to recognise your internet browser. If a user visits certain pages of an AdWords customer’s website (in this case ours) and the cookie stored on their device has not yet expired, Google and the customer can recognise that the user has clicked on the ad and has been redirected to this site. Each AdWords customer is assigned a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. We do not collect and process any personal data in the aforementioned advertising activities. Google merely provides us with statistical evaluations. On the basis of these evaluations we can identify which of the advertising activities used are particularly effective. We do not receive any further data from the use of ads; in particular we cannot identify users on the basis of this information. 

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and further processing of the data collected by Google through the use of this tool and therefore inform you according to what we know: By integrating AdWords Conversion, Google receives the information that you have retrieved the corresponding part of our website, or that you have clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, it is possible that Google will obtain and store your IP address. 

We use Google Enhanced Conversions on our website to improve analysis of online user actions. For the use of Google Ads Enhanced Conversions, encrypted user data (here: the user’s email address) is shared with Google. If a user performs a specific action on our website, e.g. makes a purchase, user data is collected, encrypted and sent to Google in encrypted form, then used to improve conversion measurement. Google then compares the transmitted user data to existing Google customers to see if they match. This information is used to assign users to the corresponding Google accounts that users were logged into when they interacted with one of our ads. 

- Google AdWords remarketing 

Besides AdWords Conversion, we also use Google’s remarketing feature. This is a process we use in an attempt to contact you again. After visiting our website, this feature makes it possible to show you our ads when you continue to use the internet. This is done by means of cookies stored in your browser, which Google uses to record and evaluate your usage behaviour when visiting various websites. This is how Google can determine that you have previously visited our website. According to its own information, Google does not combine the data collected in the context of remarketing with your personal data, which may be processed by Google. Specifically, according to Google, pseudonymisation is used during remarketing. 

There are various ways in which you can prevent your participation in this tracking procedure: 

• By setting your browser software accordingly; in particular, disabling cookies from third party providers means that you will not receive any ads from third-party providers; 
• By permanent deactivation in your browser Firefox, Internet Explorer or Google Chrome via the link: http://www.google.com/settings/ads/plugin. Please note that by doing this you may not be able to properly use the full functionality of our website. 
• By clicking on the following button: Disable Google AdWords. This will place an opt-out cookie which prevents recording when you visit our website in future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser and per device and only prevents the recording of data for this website. 
• By disabling interest-based ads from providers who are part of the “YourAdChoices” self-regulation initiative via the link http://optout.aboutads.info/?c=2#!/; please note that this setting will be erased if you erase your cookies. 

The legal bases for the processing of your data are Art. 6(1) Sentences 1(a) and (f) GDPR. 

Third-party provider information: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For further information about privacy at Google, please refer to: https://business.safety.google/privacy/, https://policies.google.com/privacy?hl=policies and https://services.google.com/sitestats/en.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at: http://www.networkadvertising.org. Google has subjected itself to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework). 

b) Use of Meta Custom Audiences, Website Custom Audiences and Conversion Tracking 

- Meta Custom Audiences 

Our website also uses the Website Custom Audiences remarketing function of Meta Platforms, Inc. (“Meta”). This allows users of the website to see interest-based ads (“Meta Ads”) when visiting the social network Facebook or other website (e.g., Instagram) that also use the process. Our intention here is to show you ads that are of interest to you. 

Due to the marketing tools used, your browser automatically establishes a direct connection to the Facebook server. We have no influence on the extent and further processing of the data collected by Meta through the use of this tool and therefore inform you according to what we know: By integrating Custom Audiences, Meta receives the information that you have retrieved the corresponding part of our website, or that you have clicked on one of our ads. If you are registered with a Facebook service, Meta can associate the visit with your account. Even if you are not registered with Facebook or have not logged in, it is possible that Meta will obtain and store your IP address and other identifying information. 

- Website Custom Audiences 

Our website also uses the Meta product “Custom Audiences from your website”. For this purpose, we have integrated remarketing tags (so-called Meta Pixel or web beacon) into our website. The Meta Pixel is a small piece of JavaScript code that provides a range of functionalities for sending application-specific events and user-defined data to Meta. We use the Meta Pixel to track how visitors use our site. The Meta Pixel records and reports to Meta information about the user’s browser session, a hashed version of the Facebook ID, and the URL being viewed. Every Facebook user therefore has a device-independent Facebook ID, which enables us to recognise users across multiple devices on the social network Facebook so that we can use Meta Ads to reach our visitors again for advertising purposes. After 180 days, the user information is deleted until the user returns to our website. No personal information is transmitted to us about individual website visitors, and we can only specifically deploy ads to website custom audiences if the custom audience has reached a critical size. This makes it impossible for us to determine the individual identities of visitors. 

- Conversion Tracking 

We also use the Meta Pixel on our website to measure the reach of ads. This allows us to track users’ actions after they have seen or clicked on a Meta Ad. The Meta Pixel records and reports to Meta information about the user’s browser session, a hashed version of the Facebook ID, and the URL being viewed. The way it works is comparable to Meta Website Custom Audiences via the Meta Pixel, which is already described above. Using the hashed Facebook ID, we can measure the reach and effectiveness of an ad to find out whether you are actually interested in our advertising. This enables us to measure the effectiveness of Meta Ads for statistical and market research purposes. For us, the data used is not personally identifiable. 

We use Meta Advanced Matching on our website to improve analysis of online user actions. For the use of Meta Advanced Matching, encrypted user data (here: the user’s email address) is shared with Meta. If a user performs a specific action on our website, e.g. makes a purchase, user data is collected, encrypted and sent to Meta in encrypted form, then used to improve conversion measurement. Meta then compares the transmitted user data to existing Meta customers to see if they match. This information is used to assign users to the corresponding Meta accounts that users were logged into when they interacted with one of our ads. 

You can prevent Meta from recording your data on this website by clicking here: Disable Meta Custom Audiences, Website Custom Audiences and Conversion Tracking. This will place an opt-out cookie which prevents recording when you visit our website in future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser and per device and only prevents the recording of data for this website. How to prevent the recording of your data on other websites is explained on the respective sites, and if you are a user who has logged in to Facebook, here: https://www.facebook.com/settings/?tab=ads#_. 

The legal bases for the processing of data when using the functions specified above are Art. 6(1) Sentences 1(a) and (f) GDPR. You may revoke your consent anytime as described above (without this affecting the lawfulness of processing up to the point of revocation). 

Third-party provider information: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, D2 Dublin, Ireland, telephone: +0016505434800, fax: + 0016505435325. For more information about data processing by Meta, please refer to Facebook’s privacy policy: https://www.facebook.com/about/privacy. 

c) Use of Reddit conversion tracking and retargeting 

- Reddit conversion tracking 

Our website uses conversion tracking from Reddit Inc. (“Reddit”) to measure advertising reach. This is to determine how successful our individual advertising activities are on reddit.com. Our intention here is to develop and display advertising that is of interest to you and make our website more attractive. For this purpose, Reddit conversion tracking is integrated into our website. This technology enables Reddit to collect pseudonymous data about your visit and the use of our website (e.g. about the browser session and product(s) ordered) and to provide us with aggregated, non-personal statistics on this basis (e.g. how many visitors have reached a particular target page). This allows us to trace the actions that have taken place after an ad has been viewed or clicked on on reddit.com. 

- Reddit retargeting 

Our website also uses Reddit retargeting. After visiting our website, this feature allows us to show you our ads when you continue to use the internet. Our intention here is to show you ads that are of interest to you. This is done by means of a cookie stored in your browser (see above for more information), which is used to record and evaluate your usage behaviour. No personal information is transmitted to us about individual website visitors, and we can only specifically deploy ads to website custom audiences if the custom audience has reached a critical size. This makes it impossible for us to determine the individual identities of visitors. 

There are various ways in which you can disable this tracking. You can adjust your browser settings to prevent the storage of cookies, although this may result in a restriction of the functionality of our website for you. In addition, you can disable interest-based ads from providers who are part of the ‘YourAdChoices’ self-regulation initiative (http://optout.aboutads.info/?c=2#!/) or e.g. part of the Network Advertising Initiative (http://optout.networkadvertising.org/?c=1#!/); please note that this setting will be erased if you erase your cookies. 

The legal basis for processing is your consent in accordance with Art. 6(1) Sentence 1(a) GDPR (see Item 2.1 b). You may withdraw your consent at any time in the manner described above (without affecting the lawfulness of the processing carried out until the withdrawal). 

Third-party provider information: Reddit, Inc., 548 Market St. #16093, San Francisco, California 94104, USA. Reddit Privacy Policy: https://www.reddit.com/policies/privacy-policy 

d) Use of Pinterest conversion tracking 

Our website uses the Pinterest Tag, which is a conversion tracking technology from Pinterest Europe Limited (“Pinterest”). 

This allows us to follow the actions you take on our website after you have clicked on one of our advertisements on the social network Pinterest, including e.g. which pages and products you consult, and whether you purchase something from our website and at what value. This is done by means of a cookie stored in your browser to record and evaluate your usage behavior. No personal information about individual website visitors is transmitted to us, only an aggregated and anonymous analysis of conversions that originate from Pinterest. Based on this information, it is impossible for us to determine your identity. 

We use this information to measure the reach and effectiveness of our ads on Pinterest. 

There are various ways for you to disable this tracking. You can adjust your browser settings to prevent the storage of cookies, although this may result in restricting the functionality of our website for you. You can also prevent Pinterest from recording your data on this website by clicking here: Disable Pinterest conversion tracking. This will place an opt-out cookie that will prevent the recording of activities on future visits of our website. The opt-out cookie is set via top-level domain, browser and device, and it will only prevent the recording of data for this website. In addition, you can disable interest-based ads from providers who are part of the “YourAdChoices” self-regulation initiative (http://optout.aboutads.info/?c=2#!/), or, e.g. part of the Network Advertising initiative (http://optout.networkadvertising.org/?c=1#!/). Please note that this setting will be deleted if you delete your cookies. 

The legal basis for this data processing is Art. 6(1) Sentence 1(a) GDPR. You can revoke your consent to this processing at any time according to the process described above (without this affecting the lawfulness of the processing up to the point of revocation). 

Third-party provider information: Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland. Pinterest privacy policy:  https://policy.pinterest.com/en/ad-data-terms https://policy.pinterest.com/en/privacy-policy 

If you log in to your Pinterest account after visiting our website, or if you are logged in to a Pinterest account when you visit our website, it is then possible that Pinterest will associate the data described above with your Pinterest account and use it for Pinterest’s own advertising purposes. You can find more information in the above-mentioned Pinterest privacy policy. 

e) Use of LinkedIn conversion tracking and retargeting 

- LinkedIn conversion tracking 

Our website uses the feature “LinkedIn conversion tracking” from LinkedIn Ireland Unlimited Company (“LinkedIn”) to measure the reach of ads. This is to determine how successful individual advertising activities are on LinkedIn. Our intention here is to develop and display advertising that is of interest to you and make our website more attractive. For this purpose, the LinkedIn Insight Tag is integrated into our website. This JavaScript code enables LinkedIn to use cookies to collect pseudonymous data about your visit and the use of our website (e.g. about the browser session and the website displayed) and to provide us with aggregated, non-personal statistics on this basis. This allows us to trace the actions that have taken place after a LinkedIn ad has been viewed or clicked on. 

- LinkedIn website retargeting 

Our website also uses the “LinkedIn website retargeting” feature. After visiting our website, this feature makes it possible to show you our ads when you continue to use the internet. Our intention here is to show you ads that are of interest to you. This is done by means of a cookie stored in your browser (see above for more information), which is used to record and evaluate your usage behaviour. No personal information is transmitted to us about individual website visitors, and we can only specifically deploy ads to website custom audiences if the custom audience has reached a critical size. This makes it impossible for us to determine the individual identities of visitors. 

There are various ways in which you can disable this tracking. You can adjust your browser settings to prevent the storage of cookies, although this may result in a restriction of the functionality of our website for you. You also can prevent LinkedIn from recording your data on this website by clicking here: Disable LinkedIn conversion tracking and website retargeting. This will place an opt-out cookie which prevents recording when you visit our website in future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser and per device and only prevents the recording of data for this website. In addition, you can disable interest-based ads from providers who are part of the “YourAdChoices” self-regulation initiative (http://optout.aboutads.info/?c=2#!/) or e.g. part of the Network Advertising Initiative (http://optout.networkadvertising.org/?c=1#!/); please note that this setting will be erased if you erase your cookies. 

The legal bases for the processing are Art. 6(1) Sentences 1(a) and (f) GDPR. 

Third-party provider information: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy?_l=en_GB. 

f) Use of Bing Ads Conversion Tracking and remarketing 

- Bing Ads Conversion Tracking 

Our website also uses the “Bing Ads Conversion Tracking” feature from Microsoft Corporation ("Microsoft") to measure the reach of ads. This is to determine how successful our individual advertising activities are on Bing and Yahoo. Our intention here is to develop and display advertising that is of interest to you and make our website more attractive. For this purpose, Microsoft’s UET tag (Universal Event Tracking tag) is integrated into our website. This JavaScript code enables Microsoft to use cookies to collect pseudonymous data about your visit and the use of our website (e.g. about the browser session and the website displayed) and to provide us with aggregated, non-personal statistics on this basis (e.g. how many visitors have reached a particular target page). This allows us to trace the actions that have taken place after an ad has been viewed or clicked on on Bing or Yahoo. 

- Bing Ads remarketing 

Our online offering also uses the “Bing Ads remarketing” feature. After visiting our website, this feature allows us to show you our ads when you continue to use the internet. Our intention here is to show you ads that are of interest to you. This is done by means of a cookie stored in your browser (see above for more information), which is used to record and evaluate your usage behaviour. No personal information is transmitted to us about individual website visitors, and we can only specifically deploy ads to website custom audiences if the custom audience has reached a critical size. This makes it impossible for us to determine the individual identities of visitors. 

There are various ways in which you can disable this tracking. You can adjust your browser settings to prevent the storage of cookies, although this may result in a restriction of the functionality of our website for you. You also can prevent Microsoft from recording your data on this website by clicking here: Disable Bing Ads Conversion Tracking and Remarketing. This will place an opt-out cookie which prevents recording when you visit our website in future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser and per device and only prevents the recording of data for this website. In addition, you can disable interest-based ads from providers who are part of the “YourAdChoices” self-regulation initiative (http://optout.aboutads.info/?c=2#!/) or e.g. part of the Network Advertising Initiative (http://optout.networkadvertising.org/?c=1#!/); please note that this setting will be erased if you erase your cookies. It is also possible to disable interest-based ads at https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads. 

The legal bases for the processing are Art. 6(1) Sentences 1(a) and (f) GDPR. 

Third-party provider information: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft’s privacy policy: https://privacy.microsoft.com/en-us/privacystatement. Microsoft has subjected itself to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework). 

g) Use of Twitter Ads conversion tracking 

Our website also uses the “Twitter Ads conversion tracking” feature from Twitter, Inc. (“Twitter”) to measure the reach of ads. This is to determine how successful our individual tweets and advertising activities are on Twitter. Our intention here is to develop and display advertising that is of interest to you and make our website more attractive. For this purpose, a conversion tag is integrated into our website. This JavaScript code enables Twitter to use cookies to collect pseudonymous data about your visit and the use of our website (e.g. about the browser session and the website displayed) and to provide us with aggregated, non-personal statistics on this basis (e.g. how many visitors have reached a particular target page). This allows us to trace the actions that have taken place after a tweet or an ad has been viewed or clicked on. 

There are various ways in which you can disable this tracking. You can adjust your browser settings to prevent the storage of cookies, although this may result in a restriction of the functionality of our website for you. You also can prevent Twitter from recording your data on this website by clicking here: Disable Twitter Ads Conversion Tracking. This will place an opt-out cookie which prevents recording when you visit our website in future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser and per device and only prevents the recording of data for this website. In addition, you can disable interest-based ads from providers who are part of the “YourAdChoices” self-regulation initiative (http://optout.aboutads.info/?c=2#!/) or e.g. part of the Network Advertising Initiative (http://optout.networkadvertising.org/?c=1#!/); please note that this setting will be erased if you erase your cookies. 

The legal bases for the processing are Art. 6(1) Sentences 1(a) and (f) GDPR. 

Twitter’s privacy policy: https://twitter.com/en/privacy. Twitter has subjected itself to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework). 

h) Use of Webgains tracking 

In addition, we use a plug-in of the international affiliate network Webgains, which is provided by ad pepper media GmbH (“Webgains”). This enables us to measure the success of our ads on partner sites brokered for us by Webgains. In this way we want to show you advertising that is of interest to you, make our website more attractive to you and achieve a fair calculation of advertising costs. For this purpose, a tracking code is integrated into our site. This code enables Webgains to collect pseudonymous data about your visit and the use of our online offer via cookies and make aggregated, non-personal statistics available to us on this basis, in particular about how many visitors of a certain partner site have ordered something from us after clicking on our advertisement. 

There are various ways in which you can disable this tracking. You can adjust your browser settings to prevent the storage of cookies, although this may result in a restriction of the functionality of our website for you. You also can prevent Webgains from recording your data on this website by clicking here: Disable Webgains tracking. This will place an opt-out cookie which prevents recording when you visit our website in future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser and per device and only prevents the recording of data for this website. In addition, you can disable interest-based ads from providers who are part of the “YourAdChoices” self-regulation initiative (http://optout.aboutads.info/?c=2#!/) or e.g. part of the Network Advertising Initiative (http://optout.networkadvertising.org/?c=1#!/); please note that this setting will be erased if you erase your cookies. 

The legal bases for the processing are Art. 6(1) Sentences 1(a) and (f) GDPR. 

Information from the third-party provider: ad pepper media GmbH, FrankenStraße 150C, FrankenCampus, 90461 Nuremberg, Germany. Webgains privacy policy: http://www.webgains.com/public/en/privacy/. 

i) Use of Nextperf retargeting 

Our website also uses the feature “Nextperf Retargeting” from Nextperf. After visiting our website, this feature allows us to show you our ads when you continue to use the internet. Our intention here is to show you ads that are of interest to you. This is done by means of a cookie stored in your browser by Nextperf, which is used to pseudonymously record and evaluate your usage behaviour (e.g. which products were clicked on). No personal information is transmitted to us about individual website visitors. This makes it impossible for us to determine the individual identities of visitors. 

There are various ways in which you can disable this tracking. You can adjust your browser settings to prevent the storage of cookies, although this may result in a restriction of the functionality of our website for you. You also can prevent Nextperf from recording your data on this website by clicking here: Disable Nextperf retargeting. This will place an opt-out cookie which prevents recording when you visit our website in future. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted; in this case, if you still wish to object then you must place the cookie again using the above button. The opt-out cookie is set per top-level domain, per browser and per device and only prevents the recording of data for this website. In addition, you can disable interest-based ads from providers who are part of the “YourAdChoices” self-regulation initiative (http://optout.aboutads.info/?c=2#!/) or e.g. part of the Network Advertising Initiative (http://optout.networkadvertising.org/?c=1#!/); please note that this setting will be erased if you erase your cookies. It is also possible to disable interest-based ads from Nextperf on other sites at http://www.nextperf.com/privacy/. 

The legal bases for the processing are Art. 6(1) Sentences 1(a) and (f) GDPR. 

Third-party provider information: Nextperf, 25 rue de Choiseul, 75002 Paris, France. Nextperf’s privacy policy: http://www.nextperf.com/privacy/. 

j) Use of TikTok Conversion Tracking and TikTok Remarketing 

We use the ‘TikTok Pixel’ tool from the providers TikTok Information Technologies Limited, TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland and TikTok Information Technologies UK Limited, One London Wall, 6th Floor, London, EC2Y 5EB, United Kingdom. They are jointly responsible for users in the EEA (jointly referred to as ‘TikTok’). 

The TikTok Pixel is a JavaScript code snippet that collects what is known as ‘event data’ on visitors to our website(s) who have reached our website(s) via ads shown by TikTok. The TikTok Pixel collects and reports to TikTok: 

• Information on the browser session (ads viewed and time details)  
• IP address for geolocalisation 
• Device and browser information 

- TikTok Conversion Tracking 

We may use the data collected via the TikTok Pixel to measure the reach of our ads on TikTok. This allows us to track users’ actions after they have viewed or clicked on a TikTok ad from us. We can use this approach to measure the reach and effectiveness of an ad and find out whether you are actually interested in the advertising. For us, the data used is not personally identifiable. 

- TikTok Remarketing 

We may also use the TikTok Pixel for the remarketing function ‘TikTok Custom Audiences’. This allows us to show interest-based ads (‘TikTok ads’) to users who have visited our website(s) after clicking on one of our TikTok ads as part of their visit to the social network TikTok or other websites that also use the process. 

Due to the marketing tools used, your browser automatically establishes a direct connection to the TikTok server. We have no further influence on the further processing of the data by TikTok and therefore we inform you that, to the best of our knowledge, as a result of the integration of the TikTok Pixel, TikTok receives the information that you have visited our website(s) or clicked on one of our ads. If you are registered with a TikTok service, TikTok can associate the visit with your account. Even if you are not registered with TikTok or have not logged in, it is possible that TikTok will obtain and store your IP address and other identifying information. 

The legal basis for the processing of data when using the functions specified above is your consent in accordance with Art. 6(1) Sentence 1(a) GDPR. You may withdraw your consent at any time in the footer of our website(s) via the ‘Data settings’ link (without affecting the lawfulness of the processing carried out until the withdrawal). 

Third-party provider information: Further information on data processing at TikTok and information on exercising your rights towards TikTok can be found in TikTok's Privacy Policy:https://www.tiktok.com/legal/page/eea/privacy-policy/en. 

k) Snapchat conversion tracking and remarketing 

On our website, we use the tool “Snap Pixel” provided by Snap, Inc. (“Snap”). Snap operates the social network “Snapchat”. 

The Snap Pixel is a JavaScript code snippet that collects what is known as “event data” on visitors to our website(s) who have reached our website(s) via ads shown by Snap.  

The following (personal) data is collected: Conversions, ads clicked, IP address, usage data, referrer URL, user agent, pixel ID, website visit, basket, orders, product information (product ID, name, price), hashed email address, click ID. 

- Snap conversion tracking 

We may use the data collected via the Snap Pixel to measure the reach of our ads on Snapchat. This allows us to track users’ actions after they have viewed or clicked on a Snap ad from us. We can use this approach to measure the reach and effectiveness of an ad and find out whether you are actually interested in the advertising. For us, the data used is not personally identifiable. 

- Snap remarketing 

We can also use the Snap Pixel for remarketing purposes. This allows us to show interest-based ads to users who have visited our website(s) after clicking on one of our Snap ads as part of their visit to the social network Snapchat or other websites that also use the process. 

Due to the marketing tools used, your browser automatically establishes a direct connection to the Snap server. We have no further influence on the further processing of the data by Snap and therefore we inform you that, to the best of our knowledge, as a result of the integration of the Snap Pixel, Snap receives the information that you have visited our website(s) or clicked on one of our ads. If you are registered with a Snap service, Snap can associate the visit with your account. Even if you are not registered with Snap or have not logged in, it is possible that Snap will obtain and store your IP address and other identifying information. 

The legal basis for the processing of data when using the functions specified above is Art. 6(1) Sentence 1(a) GDPR. You may withdraw your consent at any time in the footer of our website(s) via the “Data settings” link (without affecting the lawfulness of the processing carried out until the withdrawal). 

Third-party provider information: Further information on data processing at Snap and information on exercising your rights towards Snap can be found in Snap's Privacy Policy: https://values.snap.com/privacy/privacy-policy 

2.7 Participation in surveys 

If you participate in a survey offered by August Eleven, we use the information you provide for the purpose of market research and further development of our offers. Within the scope of the survey, we will inform you separately about the data to be provided by you and the scope of use by us. 

We may also use our service provider Momentive Europe UC ("SurveyMonkey") for the technical implementation of the surveys. In this process, data may also be transferred to the USA (see point 3). 

The legal basis for the processing of your personal data is Germany’s DS-GVO, art. 6 para. 1 p. 1 lit. a. You may withdraw your consent at any time (without affecting the lawfulness of the processing carried out until the withdrawal). You can declare your revocation by sending an e-mail to service@august-eleven.com or by sending a message to the contact data mentioned in point 1. 

Third-party provider information: Momentive Europe UC, 2nd Floor, 2 Shelbourne Buildings, Shelbourne Road, Dublin, Irland. Privacy policy of SurveyMonkey: https://www.surveymonkey.co.uk/mp/legal/privacy/ 

3. What are my rights? 

With regard to the personal data concerning you, you have the following rights vis-à-vis us – and vis-à-vis our partners, insofar as they are controllers within the meaning of the GDPR (see Sections 2.5 c, 2.6 c and 2.7 i): 

• the right of access, 
• the right to receive a copy, 
• the right to rectification or erasure, 
• the right to completion of incomplete data, 
• the right to restriction of processing, 
• the right to object to processing, 
• the right to data portability. 

You can exercise these rights vis-à-vis us by contacting us using the contact details mentioned in point 1. 

You also have the right to lodge a complaint with a data protection supervisory authority about the processing of your personal data by us – or by our partners (see above). The data protection supervisory authority responsible for August Eleven is: 

Saxon Data Protection Commissioner, Devrientstraße 5, 01067 Dresden. 

If you have given your consent to the processing of your data (within the meaning of Art. 6(1) Sentence 1(a) or Art. 9(2)(a) GDPR), you can revoke this consent with future effect at any time. This does not affect the lawfulness of processing carried out on the basis of the consent before you revoke your consent. 

If we base the processing of your personal data on the balancing of interests (Art. 6(1) Sentence 1(f) GDPR), you are entitled to object to the processing. This is the case if the processing is not necessary in particular for the performance of a contract with you, which was described by us in each case with the description of the individual functions. When exercising such a right of objection, we ask that you explain the reasons why we should not process your personal data as carried out by us. In the event that your objection is justified, we will examine the situation and either stop or adjust the data processing or point out to you the compelling legitimate reasons on the basis of which we will continue processing. 

However, you can of course object to the processing of your personal data for advertising or web analytics purposes at any time without giving reasons. 

As described in the relevant sections, we sometimes use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly checked. 

The personal data processed by us is generally erased or blocked as soon as the purpose of storage ceases to apply. Data may be stored for a longer period if this has been provided for by the European or national legislator in EU regulations, laws or other rules to which we as the controller are subject. The data will also be blocked or erased once a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or performance of a contract. 

Further processing operations may be required for contests and other promotional campaigns. In such cases we will inform you in the context of the respective promotional campaign. 

Thank you for reading this privacy policy in its entirety!